AUO Heads Space4Money in Presenting DBS Taiwan with Digital Marketing Solutions
Positioned to assist customers in the financial sector to enhance brand communication and services
AU Optronics Corp. ("AUO" or the "Company") (TWSE: 2409) has leveraged its group’s profound software and hardware integration capacity in the financial sector, and teamed up with Space4Money, the Company’s wholly-owned subsidiary specializing in smart retail integrated solutions, to implement a new digital marketing solution for DBS Bank (Taiwan) Songren Branch, a model branch for the bank’s bilingual service initiative. The digital marketing solution transformed the conventional window display for posters into an ultra large 253-inch LED video wall, delivering a whole new visual experience for visitors, helping to strengthen DBS Bank (Taiwan)’s overall brand communication efforts.
“We are delighted to work with DBS Bank (Taiwan) on this project by leveraging AUO group's years of experience and strengths in the digital content management system, coupled with excellent display core technology for software and hardware integration to devise innovative digital marketing solutions for DBS Bank (Taiwan) Songren Branch,” said Andy Yang, AUO’s Vice President of Strategic Investment & New Business Operations. “In the future, AUO will continue to leverage group resources and ecosystem partners to develop diverse verticals, supporting customers in the financial sector to create a more intelligent and friendly service environment.”
“The launch of this ultra-large video wall at DBS Bank (Taiwan) Songren Branch represents another successful environmental, social and governance (ESG) collaboration between AUO and DBS Bank (Taiwan) since Taiwan’s first sustainability-linked loan was achieved,” General Manager of DBS Bank (Taiwan), LIM Him Chuan said. “We hope that by upgrading the whole digital marketing solutions, the Songren Branch will be able to exercise its bilingual strengths and deliver the latest information to our customers in a digital and more eco-friendly way, while achieving instant and more effective communications.”
The LED video wall at DBS Bank (Taiwan) Songren Branch adopts AUO Group’s software and hardware integration solutions. Different from the conventional design where a single large LED panel is used, this video wall combines five separate LED panels which are tightly attached to the windows to form an immense video wall that is 5.6-meter wide and 3.2-meter high. In addition to saving more energy and indoor space, the video wall comes with a software platform technology that optimizes the visual experience by reducing graphics and text distortion along the panel glass borders caused by the conventional way of joining separate LED panels. Owners can also easily create and manage digital marketing materials remotely on the cloud platform by using a superior content management system that comes with the digital marketing solution.
AUO sees financial sector as one of its focus in smart verticals and has already introduced its digital signage and software and hardware integration solutions in over 4,300 bank branches across the U.S. and Europe through its subsidiaries including Space4Money in Taiwan and JohnRyan and ComQi in the U.S. In the future, AUO will continue to work with its customers and partners on building smart commercial and industrial IoT ecosystems to seize the new business opportunities of digital transformation in each vertical with maximum synergy.