A.R.T. (Advanced Reflectionless Technology)

Along with the rising popularity of displays and more and more time spent in front of screens, consumers are paying more attention to their visual health. AUO’s industry-leading Advanced Reflectionless Technology (A.R.T.) was developed to address reflection issues, such as decreased readability and eye fatigue. Special surface structure design changes the direction of reflected light, while an extra low-reflectivity coating reduces scattered light to a level that is barely discernible. Displays incorporating this technology show substantially lowered disturbance from direct glare, like light from windows and light fixtures, and maintain excellent image quality even while in bright environments.

There are a plethora of applications for A.R.T. For example, the technology can be used in top-grade professional displays, eliminating ambient light disturbances and preserving a high level of original color appearance and ambient contrast. With the help of such features, professionals can process image colors with more precision. AUO has also launched a range of advanced anti-reflection displays for art galleries and professional exhibition applications. With their super-high resolution, high contrast, and high color performance, they reveal artwork in extremely authentic and intricate detail.